Cruising Yachts

Cruising Yachts is one of the largest yacht sales organizations in North America. They currently have 6 locations on the west coast, roughly 100 yacht listings, and over 25 brokers. Cruising Yachts was lacking the ability for brokers to control their own listings and update content. It was greatly affecting their ability to keep fresh information and appear in Google searches.

I rebuilt from the ground up. With the help of a designer the site was given a fresh and modern look. The broker dashboard, which included training tutorials, was a helpful aid when launching this enterprise project. A training session was organized showing brokers’ best practices to raise SEO on listings. Content management options include adding videos, downloadable documents and other capabilities. Cruising Yachts brokers now use their domain as the main resource for showcasing listings instead of the other more expensive outlets that were previously used.

The Broker Dashboard with training and support links.

Many custom tools were built on the Cruising Yachts website, such as automatic content generation and updating to boost the appearance in search results. Feel free to ask us more about this project.

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